Cookie Usage

This page describes how AllRoads analytics uses cookies to measure user interactions on websites.
When you use the AllRoads Analytics script (allroads.js) on your site, the following 1st-party cookies are set in the user's browser. No 3rd-party cookies, or other client-side storage mechanism is used.
Cookie NameExpiration TimeDescription
__allroads_uid2 yearsStores a unique identifier for the user, across multiple sessions.
__allroads_sidSessionStores a unique identifier for the user's current session.
__allroads_utmSessionStores the value of any UTM parameters (utm_source, utm_medium, utm_term, utm_content, utm_campaign) present in a URL used to visit the site.